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Our Principals

The Medical Link’s Principals share a passion and dedication to this industry. From their deep and active involvement in a multitude of organizations, they have developed a highly respected reputation with broad recognition among Senior Executives that allows them to connect clients personally with heads of major insurance institutions. The synergy between them yields the sophisticated knowledge and insights of very large firms.

Our company affiliations include:

Mickey Lyons

Founding Partner Mickey Lyons serves as President and uses his extensive insurance and legislative lobbying experience to improve America’s Healthcare System by helping employers maintain the health of their employees while reducing costs. He is particularly motivated to help organizations working in the Non-Profit, Community Outreach, and Diversity sectors and is an ardent supporter of the National Diversity Council.

Mickey’s professional affiliations include:

  • Serving on the NYC and NY State Legislative Council for National Association of Health Underwriters and participating on the National Legislative Committees.
  • President and Legislative Chair for NYMAHU
  • Founder and former Chair of Empire State Health Care Coalition.
    • Awarded the Lifetime Achievement Award
  • Society of Human Resources Management (SHRM Benefits SIG)
  • Independent Doctors of New York (IDNY)
  • Advisory Boards: Empire Blue Cross, Aetna, United Healthcare

Bryan Erdheim

Managing Partner Bryan Erdheim is responsible for strategic client relationships and negotiations. His passion is delving into the details and helping organizations achieve their goals, educating and leading them through the complex phases.
Specifically, Bryan specializes in the large group (over 100 employees) marketplace, generating all solutions: fully insured, self-insured, stop loss marketing, risk management, and employee wellness. He also manages PEO partnerships, which provide all-in-one solutions for employers, and offers tech solutions for day-to-day operations, employee tracking, and open enrollment.
A seasoned industry veteran, Bryan brings ten years of Property & Casualty experience and expertise to his 20 years with the Medical Link. His individual industry involvement includes:

  • Program Chair at NYMAHU
  • Society of Human Resources Management (SHRM Benefits SIG)

Trailblazers Over 25 Years

The Medical Link is a trailblazer in offering personalized consulting and advisory services in Human Resource Management and Employee Benefits and is a leading resource for small to mid-sized businesses in the metropolitan New York area.
For more than a quarter century, our principals have been deeply involved in the full spectrum of employee insurance benefits planning and administration. They have served in industry leadership positions and know intimately the issues and factors business owners consider when making these decisions.
We make our clients’ lives easier by helping them solve problems and make the right choices to reduce risk to the total organization, freeing them to focus their time and energy on running their businesses.

Evolving with the Industry

We started as brokers in the health care insurance sector. We have continually expanded our scope and now assist in planning for all ways to protect employees
and the company. This growth includes advising on other types of insurance, such as

  • Life,
  • Long Term Care
  • Property & Casualty

as well as

  • Human Resources technology and solutions
  • Self-insurance programs
  • Outsourcing Human Resources systems, such as Payroll
  • Professional Employee Organizations (PEOs).

We are also involved in addressing other concerns of management including issues related to:

  • compliance
  • harassment
  • employee wellness programs, etc.

Critical Points of Difference

As strategic advisors we uncover what a client really wants to accomplish. As brokers, we constantly shop all sectors of the industry to make sure our clients are getting the best terms and prices from year to year. By deconstructing complex concepts, our clients’ decisions are based on complete understanding. The more layered support a client needs, the more we shine.
What distinguishes The Medical Link is

  • length and breadth of experience in the industry
  • understanding of the total picture
  • evolution in response to changes in the market
  • customized solutions
  • hands-on, involved personal service

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